AR City

Daily Mirror (Northern Ireland) - - THE BEAT -

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Aug­mented re­al­ity is the buzz­word on ev­ery tech com­pany’s lips, and as one of the pi­o­neers of AR tech­nol­ogy, Uk-based Blip­par is well placed to lead the charge.

The com­pany’s lat­est app, AR City, uses a com­bi­na­tion of aug­mented re­al­ity and com­puter vi­sion tech­nol­ogy to let users ac­cess in­for­ma­tion as they travel around cities.

Users can stand in the street and, hold­ing their iphones in front of them, see vir­tual in­for­ma­tion such as street names, build­ing names and lo­cal points of in­ter­est pro­jected onto a live im­age of the real world in front of them.

They can also use it for ba­sic nav­i­ga­tion, with AR City pro­vid­ing a vi­su­al­i­sa­tion of walking routes through cities such as Lon­don and San Fran­cisco.

The app is still in beta, so the amount of in­for­ma­tion avail­able is still fairly lim­ited, but the ac­cu­racy of the tech­nol­ogy in lo­cat­ing the user and pin­point­ing nearby land­marks is ex­tremely promis­ing.

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