APP

pre-defined looks to choose from, or you can customise each element individually – for example by varying lipstick colour and eyeliner style. Once you have perfected your look you can buy the products you need to recreate it directly through the app, or note them down for the next time you visit the cosmetics counter. While the app is ultimately designed as another sales channel for L’Oreal, it’s a fun way to quickly try different make-up styles without the need for stacks of cotton wool and face wipes – and it’s free.