PRO SEED

This is the Kia Pro_cee’d concept shown this week at Frankfurt which, along with the new Stinger super saloon, shows that Kia is serious about raising its profile.

The Pro_cee’d is a much more swoopy and muscular take on the hot hatch theme, with a low roofline, slim waistline and lack of B pillar. I’d be surprised if Kia doesn’t follow this up with a similarly bold production version.