Daily Mirror

Fancy a nice, cool glass of fizzy, pink... milk?

-

TRIAL Arla will market drink FIZZY milk is heading for our supermarke­ts in an attempt to make dairy cool again.

Producers hope to entice back teenagers with the bubbly, pink, fruit-and-milk drink after UK milk sales fell £240million from 2014 to 2016.

Developer Anne Evers Nikolajsen says it is a “type of whey with no fat”. She added: “It won’t curdle when mixed with the fruit juice that gives it its pink colour. It is then carbonated. You could use it in a cocktail in the evening.”

It will be trialled in the UK by co-operative Arla following concerns consumers are moving away from cows’ milk towards non-dairy milks such as almond and coconut.

Creators Matt Walker, of Harrogate, North Yorks, and German Sven Thormahlen want to change perception­s. Matt said: “The insight we’ve found is that milk is not that cool.”

 ??  ??

Newspapers in English

Newspapers from United Kingdom