Daily Mirror

H&M axes ad of black lad in racism storm

- BY RUKI SAYID Consumer Editor

FASHION chain H&M has pulled an online advert featuring a black boy after a furious row over racism.

The ad pictured the lad wearing a green hoodie with the words “Coolest Monkey in the Jungle”.

Calls for an H&M boycott grew when it was revealed a white child in the ad wore a top with the words “Survival Expert”.

Labour MP Kate Osamor said: “I was totally shocked, to say the least.

“Do you think this is an appropriat­e representa­tion of a young black boy?”

And New York Times columnist Charles M Blow posted: “Have you lost your damned minds?”

Alexander Foucard tweeted: “What universe do you live in?”

H&M said it had been removed and apologised.

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