BRU-ING UP A SWEET PROFIT

The maker of fizzy drink Irn-Bru has said it had an “encouraging” response from fans after cutting sugar content.

AG Barr revealed sales of the Scottish-made drink had held up well after it was forced to slash the sweetness to avoid a new sugar tax next month.

Sales at Barr, which also makes Tizer and a fruit juice range, rose 8% to £277million in the year to the end of January, with profits up 4% to £45m.