£40M PIECE OF THE ACTION
The brains behind what he once called “the biggest website most people have never heard of” is quids in after a £40million deal. Michael Phillips dreamed up price comparison site broadbandchoices.co.uk while travelling the world on a career break. Now his firm Decision Technologies has been snapped up by industry giant Moneysupermarket, which has launched a new Action Man TV advert. Phillips, who lists his pet hates as Facebook and reality TV, is among investors who will share a payout. He will stay on after Moneysupermarket completes the deal. As well as the broadband and mobile phone site, Decision also runs behindthe-scenes technology for other switching services.