Vouchers for fag-axe mum

PREGNANT smokers will get shopping vouchers if they quit and take regular checks to show they have stayed off cigarettes.

The £350,000 scheme is in Blackpool, which has the UK’s highest pregnant smoking rate at 28%.

Vouchers can be used in 100 high street stores and the resort’s Pleasure Beach.

Cllr Amy Cross said: “Incentive-based interventions are effective.”