Daily Mirror

Posh, but no dosh

Victoria ‘so, so proud’ of her designer fashion brand (even if it did lose £4,000 a DAY)

- BY JESSICA BOULTON Showbiz Editor (Features) jessica.boulton@mirror.co.uk

Having a successful fashion brand was always my dream

VICTORIA BECKHAM BOSS OF FASHION LABEL

VICTORIA Beckham takes a bow at London Fashion Week and hailed her label “successful” – despite it once losing £4,000 a day. The Victoria Beckham brand is 10 years old, but the latest accounts show it lost £12million in the first eight years. Posh, 44, was not letting that worry her yesterday as she prepared for her debut at London Fashion Week, where husband David, 43, and kids Brooklyn, 19, Romeo, 16, Cruz, 13, and Harper, seven, were in the front row. She said: “I feel like I’m standing naked in front of a room full of people saying, ‘What do you think?’.” After the show, Romeo posted on Instagram: “Amazing show mum love you so much.” David added: “We are so proud of you, Victoria Beckham.” Posh, whose new collection includes a £710 cashmere scarf and £2,495 coat, told Claudia Winkleman on Radio 2: “I’m so, so proud of everything I’ve achieved. I’ve gone from being in a pop group to having a successful fashion brand. That was always a dream of mine.” Despite bringing in £169million the firm broke even in only four years. New CEO Ralph Toledano and a £30million investment may turn things around. The Spice Girl said: “I do the best that I can.” Posh admitted she and David had made some dodgy fashion decisions in the past. “There’s been some pretty, you know, outlandish outfits,” she said.

 ??  ?? JOY Posh at debut show FRONT ROW David at Fashion Week show with kids Harper, Romeo, Cruz and Brooklyn
JOY Posh at debut show FRONT ROW David at Fashion Week show with kids Harper, Romeo, Cruz and Brooklyn
 ??  ?? GIRL POWER Victoria and Harper
GIRL POWER Victoria and Harper
 ??  ?? BECK ON CHEEK Kiss from David
BECK ON CHEEK Kiss from David

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