Tweet to beat book­ies

Daily Record - - NEWS -

FOOT­BALL fans can beat book­mak­ers and pre­dict re­sults by us­ing Twit­ter, ac­cord­ing to re­search.

The tone of tweets dur­ing a match is a re­li­able tool to work out when a team is more likely to win – and many bets are mis­priced.

Anal­y­sis of 14mil­lion posts found Twit­ter was more ac­cu­rate than Bet­fair.

Dr Alas­dair Brown of East Anglia Univer­sity said: “The cal­cu­la­tion is quite sim­ple with enough peo­ple.”

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