SUPER IDEA

Fashion firm Superdry have signed seven up-and-coming musicians to help boost sales to younger shoppers.

Cutting-edge artists and DJs will perform on special Superdry stages at festivals and in stores. Boss Euan Sutherland said they were “happy with our customer base” but admitted the average shopper age had increased. Superdry are revamping their 100 UK stores after a 3.5 per cent drop in shop sales over past 10 weeks. But booming online sales meant revenues jumped by a fifth in the six months to late October with profits up 20.5 per cent to £25million. CURRENT Superdry wants young customers