EAT MY SHYTE
Choc horror at cheeky Kev’s brand name
a Canadian chocolatier has the internet in hysterics after Scots spotted his cheeky brand name online.
Belgium Master Chocolatier Kevin Richards has created a high-protein choc, advertised as Shyte Chocolate – and the web can’t get enough of it.
The name apparently stands for “seriously helps you to BY RECORD REPORTER energise”. The firm’s website advertises protein chocolate in a choice of flavours for $10, which can be bought at shops in Ontario, Toronto and Alberta.
Kevin says on his website: “Everything that I do is with the highest quality ingredients and most premium chocolate.”
But it seems Kevin is in on the joke as the Shyte Show section of his website says: “It’s where shyte hits the fans.
“We may be silly but we take our chocolate very seriously.
“Welcome to real chocolate. Please Eat Shyte.”
Kevin is delighted with the attention he has had, saying: “I have received some amazing coverage from Scotland.”