Fire chiefs slam ‘sex­ist’ Love Is­land

Daily Record - - NEWS -

BY LUCY MAPSTONE LOVE Is­land bosses have been slammed for “con­form­ing to stereo­types” with a chal­lenge based on fire­fight­ers.

The task, broad­cast dur­ing Thurs­day’s episode of the ITV2 dat­ing show, saw the male con­tes­tants dressed in cos­tumes de­pict­ing fire­fight­ers while slid­ing down poles, strip­ping to their un­der­wear and car­ry­ing their fe­male co-stars to safety.

London’s fire and res­cue ser­vice con­demned both the chal­lenge it­self and the use of the “out­dated” word fire­man through­out.

A mes­sage on the London Fire Bri­gade’s of­fi­cial Twit­ter ac­count read: “It might be one of the hottest TV shows in 2018 but the stereo­types used on #LoveIs­land were straight from the 1970s.

“The term fire­man hasn’t been used for more than 30 years and women can be fire­fight­ers too #FireFight­ingSex­ism.”

A fol­low-up tweet read: “If #LoveIs­land had just the women is­lan­ders as nurses tend­ing to the men, would peo­ple have found that ac­cept­able?

“Last night’s ‘fire­man chal­lenge’ shows why we need #Firefight­ingsex­ism to show fire­fight­ing is a pro­fes­sion for all.”

No one from ITV2 had com­mented on the crit­i­cism at time of go­ing to press.

MIS­JUDGED Chal­lenge

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