Fire chiefs slam ‘sexist’ Love Island
BY LUCY MAPSTONE LOVE Island bosses have been slammed for “conforming to stereotypes” with a challenge based on firefighters.
The task, broadcast during Thursday’s episode of the ITV2 dating show, saw the male contestants dressed in costumes depicting firefighters while sliding down poles, stripping to their underwear and carrying their female co-stars to safety.
London’s fire and rescue service condemned both the challenge itself and the use of the “outdated” word fireman throughout.
A message on the London Fire Brigade’s official Twitter account read: “It might be one of the hottest TV shows in 2018 but the stereotypes used on #LoveIsland were straight from the 1970s.
“The term fireman hasn’t been used for more than 30 years and women can be firefighters too #FireFightingSexism.”
A follow-up tweet read: “If #LoveIsland had just the women islanders as nurses tending to the men, would people have found that acceptable?
“Last night’s ‘fireman challenge’ shows why we need #Firefightingsexism to show firefighting is a profession for all.”
No one from ITV2 had commented on the criticism at time of going to press.