Sports Direct prof­its boost

Daily Record - - NEWS -

SPORTS Direct have been tipped to un­veil a jump in prof­its as boss Mike Ash­ley bids to turn them into the “Sel­fridges of sport”.

The sports chain’s prof­its were dented in 2016-17 as they strug­gled to nav­i­gate ster­ling’s de­val­u­a­tion.

But they are ex­pected to show signs of re­cov­ery – and un­der­ly­ing prof­its of about £103mil­lion – when they re­veal full-year re­sults on Thurs­day.

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