BRITS BLED DRY Hard-up boozers avoid the pub to save dosh
SKINT Brits are cutting back on booze to save cash.
As many as one third (32%) of the public have reduced or limited their alcohol intake over the past year.
And half of the nation’s beer, wine and cider drinkers say they are consuming less alcohol than a few years ago.
The research, by Mintel, confirmed drinkers are being encouraged to cut back because of “economic factors”.
The study found 44% have reduced their intake to save cash, while 41% have done it to avoid gaining weight.
Richard Caines, senior food and drink analyst at Mintel, said: “Consumers have been cutting back on the amount of alcohol they drink for financial and health reasons. This presents a big opportunity for low-alcohol and non-alcoholic beers, ciders and wines. Negative taste perceptions, low product visibility and limited promotional support are still holding the market back from realising its full potential.”
The research showed 14% of all those who have cut back on booze have done it because they are worried about becoming dependent on alcohol.
The same proportion cut back to stay within current drinking guidelines.
Drinkers most likely to have cut back are those aged 25-34 (35%) and 35-44 (36%). The proportion of abstainers peaks at 41% in the North East and dips to 27% in the South East and East Anglia.
Today, one fifth (19%) of adults report they do not drink alcohol at all, with a slightly higher proportion of women (22%) than men (17%) being teetotal. A percentage of Brits are also choosing to cut back on their alcohol intake by opting for low-alcohol alternatives.
A quarter (23%) of drinkers consumed low-alcohol beer, cider or wine while, overall, just 14% drink non-alcoholic or alcohol-free products.
Usage of lower-alcohol drinks is higher among men (26%) and significantly above average for 18 to 34-year-olds (41%).
Industry analyst Rosie Davenport added: “There is a definite trend towards people drinking less, but drinking better quality products.
“The boom in products like craft beers shows consumers want to try more interesting drinks and are often prepared to spend more for the experience.
“However, some drinkers are finding they simply can’t afford their usual tipple and are cutting back for financial as well as health reasons.”
SMALL BEER: Josh shows off his model to the bar’s manager Rob Hughes