BAK­ERS BY THE DOZEN

Daily Star Sunday - - FRONT PAGE -

BRI­TAIN is in the midst of a new Bake Off boom with the hit TV show caus­ing a huge surge in sales of kitchen equip­ment.

Re­tail­ers say cook­ing kit has been fly­ing off the shelves since the re­vamped Great Bri­tish Bake Off went out on Chan­nel 4 on Mon­day.

AO.com saw a 202% in­crease in the sales of kitchen mix­ers.

Paul Whyte of the firm said: “Shows like Bake Off have re­ally in­spired the na­tion’s am­a­teur bak­ers and, as a re­sult, con­sumers are now more in­ter­ested in small ap­pli­ances.”

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