TESCO BOYCOTT OVER MUSLIMS IN XMAS TV AD

Shoppers protest over ‘politically correct’ promo

TESCO is facing a backlash after featuring a Muslim family in its Christmas advert.

The TV promo shows people of all creeds and colours coming together to celebrate.

But a number of viewers have taken to social media claiming the advert is too “politically correct”.

Some even threatened to boycott the supermarket in the run up to December 25.

The advert shows families preparing turkey, playing games and pulling crackers.

One scene shows a Muslim family greeting each other with gifts as they arrive home.

It ends with the words: “However you do Christmas, we’ve got a turkey for you. Everyone’s welcome at Tesco.”

But one viewer tweeted: “I wonder will they have a white family celebrating a Muslim holiday…political correctness is ruining this country. Tesco have lost my £.”

Others threatened to snub the supermarket using the hashtag #willnotshopintesco.

Sue McDonald tweeted: “I’m so offended by @Tesco Christmas advert showing contempt for Christianity I’m no longer shopping there. I’m cutting up my points card too!”

And Ryan Hillier posted: “Tesco why is there Muslims in your new Christmas advert? A Christian holiday.”

Defending the advert, a Tesco spokesman said: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”

The spokesman added: “Food sits at the heart of it all.”

Muslims have defended the advert, pointing out that many still enjoy the day off with their families.

Radio 1 presenter Roushan Alam said: “I certainly can’t speak for all Muslims – but for me, the entire family are off. It’s nice to get younger family members presents because it makes them happy, nice food and the same TV as everyone else. All the secular stuff basically.”

And one woman wrote: “I am Muslim and I love Christmas.

“It’s so nice and it’s also cultural. I just love the tastes and smells.”