TESCO BOY­COTT OVER MUS­LIMS IN XMAS TV AD

Shop­pers protest over ‘po­lit­i­cally cor­rect’ promo

Daily Star Sunday - - FRONT PAGE - ■ by WILL STONE sun­day@dai­lystar.co.uk

TESCO is fac­ing a back­lash af­ter fea­tur­ing a Mus­lim fam­ily in its Christ­mas ad­vert.

The TV promo shows peo­ple of all creeds and colours com­ing to­gether to cel­e­brate.

But a num­ber of view­ers have taken to so­cial me­dia claim­ing the ad­vert is too “po­lit­i­cally cor­rect”.

Some even threat­ened to boy­cott the su­per­mar­ket in the run up to De­cem­ber 25.

The ad­vert shows fam­i­lies pre­par­ing turkey, play­ing games and pulling crack­ers.

One scene shows a Mus­lim fam­ily greet­ing each other with gifts as they ar­rive home.

It ends with the words: “How­ever you do Christ­mas, we’ve got a turkey for you. Ev­ery­one’s wel­come at Tesco.”

But one viewer tweeted: “I won­der will they have a white fam­ily cel­e­brat­ing a Mus­lim hol­i­day…po­lit­i­cal cor­rect­ness is ru­in­ing this coun­try. Tesco have lost my £.”

Oth­ers threat­ened to snub the su­per­mar­ket us­ing the hash­tag #will­not­shopin­tesco.

Sue McDon­ald tweeted: “I’m so of­fended by @Tesco Christ­mas ad­vert show­ing con­tempt for Chris­tian­ity I’m no longer shop­ping there. I’m cut­ting up my points card too!”

And Ryan Hil­lier posted: “Tesco why is there Mus­lims in your new Christ­mas ad­vert? A Chris­tian hol­i­day.”

De­fend­ing the ad­vert, a Tesco spokesman said: “Ev­ery­one is wel­come at Tesco this Christ­mas and we’re proud to cel­e­brate the many ways our cus­tomers come to­gether over the fes­tive sea­son.”

The spokesman added: “Food sits at the heart of it all.”

Mus­lims have de­fended the ad­vert, point­ing out that many still en­joy the day off with their fam­i­lies.

Ra­dio 1 pre­sen­ter Roushan Alam said: “I cer­tainly can’t speak for all Mus­lims – but for me, the en­tire fam­ily are off. It’s nice to get younger fam­ily mem­bers presents be­cause it makes them happy, nice food and the same TV as ev­ery­one else. All the sec­u­lar stuff ba­si­cally.”

And one woman wrote: “I am Mus­lim and I love Christ­mas.

“It’s so nice and it’s also cul­tural. I just love the tastes and smells.”

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