HARD-WORK­ING MUM RECK­ONS YOU CAN DO IT TOO ‘I fled ex to start £4m fash­ion empire’

Daily Star Sunday - - FRONT PAGE - ■ by SU­SAN HILL su­san.hill@dai­lystar.co.uk

A MUM built a £4mil­lion fash­ion firm from a coun­cil house – af­ter mov­ing to flee her ex.

Beth Bar­tram, 34, was desparate for cash so she scraped to­gether £100 for stock to open a Face­book shop.

The mum-of-three started work­ing from her at­tic but now em­ploys a team of 10 and is set to turn over £4m this year.

Beth, from Bux­ton, Der­bys, said: “We’ve grown so much, and look­ing back it was all such a whirl­wind.

“I told my­self ‘If I can sell 10 dresses a week then that’s £100, and that would be amaz­ing’ as it would give me my own money to spend on the kids.

“I re­mem­ber think­ing ‘I need to keep go­ing. I need to do it for them’.”

Beth’s story be­gan when she left her ex and found coun­cil hous­ing for her­self and chil­dren, Effie, 10, Seth, seven, and Al­bie, six.

With her sav­ings she bought items she thought would sell well on­line and was amazed to see them fly out the door.

Beth said: “I’d al­ways loved fash­ion but as I hadn’t been to univer­sity I just thought that ship had well and truly sailed.

“But once I started, I knew if I kept work­ing hard enough then I would get there.”

That was in 2011 and, with her chil­dren then un­der five, it meant long hard days for Beth,

She said: “Once the kids were in bed, I’d climb into the at­tic and sort out the or­ders. It was freez­ing so I’d be sat there in my coat pack­ag­ing ev­ery­thing up.”

One day when she saw £1,000 in de­posits for or­ders she re­alised she had turned a cor­ner and rented of­fice space above a garage to grow the busi­ness.

Beth’s com­pany Fear­lesss now sells cloth­ing, footwear and ac­ces­sories from its own range as well as from other brands via its web­site fear­lesss.co.uk.

The com­pany has also re­lo­cated to even big­ger premises in Mac­cles­field, Ches.

Beth, who has now re­mar­ried and is mum to step­son Max, 10, added: “I went with the name Fear­lesss be­cause I wanted to in­spire other mums like me. Hope­fully my story will help them to fol­low their dreams.”

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