Jamie’s mag is Ol over

Daily Star - - News -

JAMIE Oliver is pulling the plug on his food magazine af­ter nearly 10 years.

Jamie magazine has been axed due to fall­ing sales and a lack of ad­ver­tis­ing.

Pub­lisher Hearst said a de­ci­sion had been taken “to fo­cus on serv­ing its au­di­ence needs via dig­i­tal plat­forms”.

The Jamie Oliver Group added: “With thou­sands of recipes now avail­able on­line, jamieo­liver.com takes the essence of the magazine – tried and tested recipes that al­ways work, to­gether with full nu­tri­tional in­for­ma­tion to help our au­di­ence make bet­ter food choices.”

It is the third blow to hit the celebrity chef this year.

He was forced to shut some of his Jamie’s Ital­ian restau­rants, and his Union Jacks pizza chain.

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