Pad’s in clear on ‘F-word advert’
CLAIMS that a burglar uses a four-lettter word to Paddington Bear in Marks & Spencer’s Christmas TV advert have been dismissed.
Some TV viewers claimed he said: “F*** you, little bear.”
And three viewers made formal complaints to the Advertising Standards Authority.
But M&S defended the ad, with a spokesman insisting it was “clear” that the burglar actually says: “Thank you, little bear.”
Now the ASA has backed M&S over the advert.
A spokesman said: “While we appreciate some viewers may have misinterpreted this, it did not contain a swear word and therefore did not break the rules.”
The Christmas advert coincides with the release of movie Paddington 2.
It features actor Ben Whishaw as the voice of Paddington, and has a cameo appearance by veteran newsreader Angela Rippon.
THANKS: Bear & villain