Pad’s in clear on ‘F-word ad­vert’

Daily Star - - News -

CLAIMS that a bur­glar uses a four-lett­ter word to Padding­ton Bear in Marks & Spencer’s Christ­mas TV ad­vert have been dis­missed.

Some TV view­ers claimed he said: “F*** you, lit­tle bear.”

And three view­ers made for­mal com­plaints to the Ad­ver­tis­ing Stan­dards Au­thor­ity.

But M&S de­fended the ad, with a spokesman in­sist­ing it was “clear” that the bur­glar ac­tu­ally says: “Thank you, lit­tle bear.”

Now the ASA has backed M&S over the ad­vert.

A spokesman said: “While we ap­pre­ci­ate some view­ers may have mis­in­ter­preted this, it did not con­tain a swear word and there­fore did not break the rules.”

The Christ­mas ad­vert co­in­cides with the re­lease of movie Padding­ton 2.

It fea­tures ac­tor Ben Whishaw as the voice of Padding­ton, and has a cameo ap­pear­ance by vet­eran news­reader An­gela Rip­pon.

THANKS: Bear & vil­lain

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