Alibaba cre­ates Bordeaux plat­form in China

Decanter - - A MONTH IN WINE -

Bordeaux châteaux may soon be able to sell their wines di­rectly to Chi­nese con­sumers, thanks to a new web plat­form be­ing set up by online re­tail gi­ant Alibaba.

The ven­ture was launched at Château Se­nail­hac, head­quar­ters of Cel­lar Priv­i­lege, the Bordeaux né­go­ciant part-owned by bil­lion­aire Alibaba founder Jack Ma, who owns Châteaux de Sours and Perenne in the re­gion.

Hu­bert La­grue, a courtier in Bordeaux for Gardère-Haram­boure, said the plat­form was both op­por­tu­nity and threat to bro­kers and mer­chants in Bordeaux.

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