A family passion, a century of history
Famiglia Pasqua is the story of wine, vineyards, and deep roots in the territory. The love of the Famiglia for Valpolicella led to the founding of the company in the northern Italian city of Verona in 1925. Three generations, with a Veronese heart and an international soul, combine with a great passion: the viticulture and the production of fine wines, first in the Italian regions of Veneto and then also in the most famous Italian DOC regions. Tradition, innovation, quality, research and passion are the values that have always distinguished the company, generation after generation. The love and care for the celebrated Amarone and Valpolicella wines, the appassimento technique of drying grapes, typical of the area, have made the company famous throughout Italy, and then in Europe and the world. With the entry into the company of the third generation, composed by Riccardo, Alessandro, Cecilia and Giovanni, growth towards foreign markets has been further strengthened, culminating with the creation of Pasqua USA in New York in 2009. Currently the company operates in 50 markets around the world.
Throughout their history, the Pasqua brothers have been able to choose the vineyard sites in Valpolicella, in foothills and hilly areas, by selecting individual vineyards to enhance the characteristics of traditional grapes. These carefully chosen vineyards produce quality wines that are traditional expressions of the territory.
One of the latest exciting developments is the Montevegro vineyard, located in eastern Valpolicella. This 23-hectare vineyard, from which Amarone and Valpolicella with the Mai dire Mai (Never Say Never) label are created, has almost perfect characteristics to generate high quality wines: a hill 350 metres high exposed on all fronts, overlooking the Val d’Illasi, Val di Mezzane with the Lessini Mountains behind. Basaltic and limestone soil origin ensures optimal minerality. The first two harvests produced Valpolicella Superiore 2012 and Amarone 2010, classics by origin and denomination, but innovative in wine-making technique and market approach.
“The Mai dire Mai Amarone is a wine of great concentration, structure, elegance and power. It comes from the best native varieties of the Valpolicella: Corvina, Corvinone, Rondinella and Oseleta” – explains Umberto Pasqua, at the helm of the company along with his children.
“The Valpolicella is made from the same grapes as the Amarone and is a wine of great intensity and body that invites discovery and reveals itself gradually on the palate” - adds son Riccardo Pasqua, CEO of the company – “austere on the first sip, it shows its power and personality on further tasting. This wine is intense and complex, elegant and ethereal at the same time.”
There’s a new rosé, too. 11 Minutes is the name of the wine coming from a vineyard located in the most beautiful bend of Lake Garda. This is a fine blend of the noblest parts of native grape varieties, such as Corvina and Trebbiano di Lugana, with other varieties such as Syrah and Carmenère.
The grapes are very delicately pressed and the name 11 Minutes comes from the duration of skin contact during the process. In this fraction of optimal time, the most noble parts of the grape and the slight pinkish hues that characterize this wine are drawn from the must.
The new rosé was awarded 91 points by Decanter.
Decanter also awarded 91 points to Passione Sentimento white 2015. The Passione Sentimento range is dedicated to the city of Verona and the greatest of all love stories, Romeo and Juliet. The label shows the messages left for lovers in the
courtyard of Juliet’s House. Three declinations of this wine: red, white and Prosecco, are testament to Famiglia Pasqua’s strong bond with their city of origin, Verona. For the white and the red, inspiration was taken from the ancient and traditional Veronese appassimento method of drying the grapes after the harvest, the technique used for the production of Amarone. Stylish modern wines have been created by blending native grapes, Corvina and Croatina, with Merlot and working on the potential of Garganega.
The Amarone wines have also been awarded high scores: one of the most recent was an extraordinary 94 points from Robert Parker for Amarone Famiglia Pasqua Riserva 2006. “This is a monumental effort that shows enormous power and determination on all the senses, from the nose to the mouth,” as Monica Larner described it.
Amarone Famiglia Pasqua is in fact an award-winning label loved by competitions and the press internationally – last year it was voted best Italian red wine and best Amarone vintage 2012 at the International Wine Challenge, London – and the 2013 vintage was awarded 91 points by Robert Parker who described it as “a very attractive wine that offers ample power and intensity along the way”.
“Our daily dedication to the quality of our wines, expressed by extreme care throughout the entire production process, from the vineyard to the winery, has been recognized by the most authoritative observers in our industry – said Umberto Pasqua – both in the United States and Europe. We are honoured.”
Our story of love and passion for wine continues, and continues to offer new excitements.
“Three generations, with a Veronese heart and an international soul, combine with a great passion…”