New mar­ket­ing mind­set

Voy­age Travel Mar­ket­ing is a Devon-based com­pany’s plan­ning to bring a lit­tle US mar­ket­ing mind­set to the county’s tourism in­dus­try

Devon Life - - Voyage Travel Marketing -

It started with a cou­ple of ho­tels in Florida. Now, Voy­age Travel Mar­ket­ing works with bil­lion-dol­lar com­pa­nies in­ter­na­tion­ally, de­liv­er­ing high-per­form­ing so­cial me­dia cam­paigns, PR and e-com­merce. Not bad for a lit­tle of­fice tucked away in Sid­mouth.

Own­ers Jes­sica Mcdon­ald, who is from Florida, and Devon­born hus­band An­drew May are now turn­ing their at­ten­tion to Devon busi­nesses, help­ing them reach their full po­ten­tial by bring­ing a touch of US mar­ket­ing mind­set to their strate­gies.

“We love Devon, so when it came to set­ting up our own busi­ness, there’s nowhere else we’d rather do it,” ex­plains Jes­sica, who is the com­pany’s man­ag­ing di­rec­tor. “And it’s be­cause we love the area that we want to help not only ho­tels, but other busi­nesses re­ally thrive in this dig­i­tal-for­ward world. There’s so much un­tapped po­ten­tial here.”

Voy­age works with ho­tel own­ers as well as their man­agers and PRS; some are bil­lion-dol­lar in­vest­ment firms, while oth­ers are small, in­de­pen­dent ho­tels. It comes as no sur­prise then that ho­tel own­ers are fo­cused on prof­its. Strate­gies nat­u­rally drive this heav­ily, as well as en­sur­ing cam­paigns and con­tent are as­pi­ra­tional and creative to en­tice vis­i­tors.

“We are bring­ing the same model to busi­nesses in Devon, work­ing with the ho­tel man­agers and PRS, as well as the own­ers,” says Jes­sica. “I’ve pre­vi­ously worked with Visit Bris­tol, where I im­ple­mented these strate­gies and cre­ated sev­eral suc­cess­ful cam­paigns which helped the city bring in vis­i­tors from across the globe, not just down the road.”

More re­cently Voy­age Travel Mar­ket­ing has as­sisted Visit Sid­mouth in util­is­ing so­cial me­dia ad­ver­tis­ing to ef­fec­tively tar­get cus­tomers in­ter­ested in vis­it­ing the sea­side re­sort.

“The key is know­ing your cus­tomers in­side out – who they are, what they like – and tar­get­ing those in­ter­ests in your dig­i­tal ad­ver­tis­ing. You can ad­ver­tise to a whole area, like Devon, but not every­one in Devon is go­ing to be in­ter­ested. So, if you’re a fam­ily at­trac­tion, you tar­get fam­i­lies who like things that you of­fer, like trains or an­i­mals.”

It’s not just a Devon thing ei­ther, says Jes­sica. “A lot of UK busi­nesses aren’t reach­ing their full po­ten­tial. The US is more for­ward-think­ing when it comes to dig­i­tal mar­ket­ing; it’s a very com­merce-minded na­tion. That’s why what we bring to the ta­ble is so unique – we have that US ap­proach with lo­cal Devon knowl­edge.”

Does she have any ad­vice for busi­nesses look­ing to do more? “There are a ton of in­dus­try blogs out there and lit­tle hubs of in­for­ma­tion. We share lots on our Face­book page, but oth­ers to check out are Sprout So­cial’s blog as well as Face­book and In­sta­gram’s own. Face­book even of­fers ad­ver­tis­ing train­ing for free to utilize their sys­tems ef­fec­tively to pro­mote your busi­ness.” voy­age­trav­el­mar­ket­ing. com; face­book.com/ voy­age­trav­el­mar­ket­ing

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