FOUR THINGS EVERY SUCCESSFUL MARKETING STRATEGY MUST HAVE
1: Not heard of a Facebook advertising Pixel? The analytics tool is crucial to measuring the effectiveness of your advertising, helping track revenue and provide insights.
2: Collect e-mail addresses from customers and re-target them with social media ads called ‘custom audience ads’. But ensure you abide by new GDPR rules!
3: Excellent imagery and video are a must – even if your targeting is right, it needs to look visually striking to stop potential customers scrolling past your ad.
4: Employ a social media champion. Chances are, you already have a social-savvy employee, so utilise them to get great social content.