A quick guide to li­cens­ing…

Digital Photo (UK) - - NEXT STEPS -

A li­cence is a con­tract that grants the li­censee spe­cific rights to use an im­age. It does not as­sign the pho­tog­ra­pher’s copy­right to any­one else, just agrees a set of cir­cum­stances un­der which a client can use a photo. It’s per­haps eas­i­est to think of this as rent­ing out an im­age, rather than sell­ing it out­right, so the photo re­mains your prop­erty. This type of con­tract is usu­ally agreed in re­turn for a fee that re­flects what the client in­tends to do with the photo, and how large an au­di­ence is likely to see it.

A li­cence will stip­u­late how a shot can and can’t be used, the length of time it can be used, and any con­straints you may wish to place on its use. With­out these points made clear, the li­censee is able to in­ter­pret the con­tract how they deem fit. Li­cence agree­ments can be ex­clu­sive, re­strict­ing how the pho­tog­ra­pher can con­tinue to li­cence the im­age in the fu­ture, or non-ex­clu­sive.

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