Nikon Master Your Camera
Nikon Ambassador Amy Shore gives us her tips for shooting high-quality images of automotives with her Nikon kit
Automotive photography is such an exciting genre that has been totally overlooked until now. The great thing about the automotive world is that it’s not just about the cars.
It’s about the people, the stories, the history and the adventures people of all ages and backgrounds have experienced with machines on wheels. It can be both a
Amy Shore gives us the lowdown on life as an automotive shooter
seriously fast-paced environment where a photographer has to be on the ball all the time, but also a very slow, deliberate genre, such as commercial and studio shoots.
One week I’ll be running ahead of a Ferrari in Portofino, trying to ready myself as it comes whizzing around the corner on our road trip shoot, and the following week I’ll be on a step ladder on a chilly Alpine pass asking my assistant to move the reflector an inch to the left to light the front nearside wheel a little better. I’ve shot with Nikons for the whole of my career as an automotive photographer and wedding photographer
before that. Their quality, speed and durability means I’ve never even considered any other brand since receiving my first Nikon, ten years ago. This job means you’ve got to have gear that allows you to be thrown into many different environments and situations and know you can produce the best work of your ability. Don McCullin’s Nikon F saved his life! Thankfully, my D850, D5 or D750 have not needed to save my life just yet, but they’ve survived pouring rain at this year’s Goodwood Revival, sea salt spray on a shoot set from a Cornish fishing boat, and I’ve still many more adventures to have with them yet.