CRAFT A STRONG SHOW­CASE

Digital Photograper - - Go Pro -

there is a lot more to build­ing a port­fo­lio than sim­ply putting to­gether a col­lec­tion of your shots. a com­mon mis­take amongst many pho­tog­ra­phers’ port­fo­lios is a lack of con­ti­nu­ity or theme. images ap­pear ran­domly grouped and don’t specif­i­cally em­pha­sise that pho­tog­ra­pher’s style or creative phi­los­o­phy. You should also up­date your port­fo­lio of­ten – prospec­tive clients only want to see your best work, so keep it cur­rent. fash­ion is niche, so ar­range images ac­cord­ing to colour scheme or brand la­bel, en­sur­ing the photos you se­lect demon­strate your full range of tech­ni­cal and artis­tic strengths. it must show your per­son­al­ity.

A port­fo­lio is a client’s first point of con­tact with you, so en­sure it’s an en­gag­ing gallery of ‘great­est hits’

Op­po­site BE BOLD

Bright colours and bold

style can in­crease the ‘vis­i­bil­ity’ of your images and help them stand out for pic­ture edi­tors

Be­low CHOOSE A SPACE

Once you have images planned and mod­els

sourced, rent­ing equip­ment and shar­ing stu­dio space for even half a day can pro­vide op­por­tu­ni­ties to re­alise

im­age con­cepts

Right CON­SIS­TENCY

COUNTS

“If edi­tors see great and bad shots in your

port­fo­lio, they can’t be sure you’ll pro­duce

your best work if they hire you,” says

De­nis Lomme

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