PRO CASE STUDY

Se­nior por­trait and prom pho­tog­ra­phy ex­pert Erin Perez (ecubed­photo gra­phy.com) shares her ex­pe­ri­ence and pro tips

Digital Photograper - - Go Pro -

HOW DID YOU GET IN­VOLVED WITH SHOOT­ING SE­NIORS AND SCHOOL PHO­TOG­RA­PHY?

After shoot­ing all of the gen­res of por­trai­ture, I came to the con­clu­sion that se­nior por­traits fit me best. Se­niors were fun, ad­ven­tur­ous, and more than any­thing talk­a­tive – mak­ing se­nior por­trai­ture per­fect for cre­at­ing fun im­ages with stress­free mar­ket­ing.

WHAT ARE THE GREAT­EST CHAL­LENGES YOU FIND SHOOT­ING SE­NIOR POR­TRAITS AND PROMS ON A REG­U­LAR BA­SIS?

With se­nior por­traits, my main chal­lenges are stay­ing rel­e­vant and keep­ing it fresh. My main mar­ket is a small town with clos­est towns at least 1 to 2.5 hours away, which can make lo­ca­tion scout­ing a bit re­dun­dant.

HOW DO YOU OVER­COME THESE CHAL­LENGES AND EN­SURE RE­PEAT BUSI­NESS WITH YOUR TAR­GET AU­DI­ENCE?

Se­nior pho­tog­ra­phy trends change sea­son­ally. In or­der to stay rel­e­vant to a teenager, I try to in­cor­po­rate some of the trendy el­e­ments with my sig­na­ture style. Some­times that means just throw­ing in a pair of clear avi­a­tor glasses or chang­ing the pos­ing.

The ma­jor trend is to have a can­did ed­i­to­rial. The pretty posed im­ages sell to par­ents, but the trendy im­ages get likes and shares on In­sta­gram with your tar­get au­di­ence.

IN YOUR OPIN­ION, WHAT MAKES A SUC­CESS­FUL SE­NIOR POR­TRAIT AND PER­FECT PROM IM­AGE? HOW DO YOU MAKE YOUR IM­AGES AP­PEAL TO THE TAR­GET AU­DI­ENCE?

Se­nior por­traits are not about per­fect light­ing or amaz­ing lo­ca­tions. Suc­cess­ful se­nior por­traits are about tak­ing ugly lo­ca­tions with bad weather and still mak­ing the se­nior feel amaz­ing. It is the awe and ex­cite­ment dur­ing the im­age re­veal. My goal is to cap­ture true per­son­al­ity, find a sense of still­ness, as well as boost self-es­teem.

Far left IM­AGE PER­SON­AL­ITY erin tries to in­tro­duce her own style into each of her im­ages, to give them a unique tone. The use of props adds a vi­brant feel, at­trac­tive to younger view­ers

Left CLOSE CON­NEC­TION erin en­joys shoot­ing teen sub­jects due to their ad­ven­tur­ous na­ture, which opens up op­por­tu­ni­ties for in­ti­mate viewer en­gage­ment

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