BE­COME A BRAND AM­BAS­SADOR

Dis­cover how to work in part­ner­ship with a well-known brand

Digital Photograper - - Contents -

Find out what it takes to work in part­ner­ship with a brand, with ad­vice from Nikon Am­bas­sador Amy Shore

Gain­ing spon­sor­ship from a big brand is a sign of re­ally ‘mak­ing’ it for many pho­tog­ra­phers. How­ever, it is very im­por­tant that this part­ner­ship be­comes a two-way re­la­tion­ship that both par­ties will be able to ben­e­fit from.

The big­gest thing that will sell you as an as­set to the brand is the abil­ity to cre­ate killer con­tent and have a solid pres­ence on­line.

It’s so im­por­tant that you find your niche, some­thing that makes you stand out. Be unique, but most im­por­tantly be con­sis­tent.

amy shore be­came a brand am­bas­sador for nikon in 2017. she says, “on my birthday, I got a phone call from nikon ask­ing me if I wanted to be an am­bas­sador. They said that they’d been fol­low­ing my work for some time and af­ter I wrote a huge blog post called

‘The gi­ant How To of car pho­tog­ra­phy’, they said they liked my hon­est at­ti­tude to­wards giv­ing ad­vice and help­ing oth­ers which prompted them to con­tact me. I was to­tally over­whelmed and flat­tered.” This shows just how im­por­tant a strong on­line pres­ence is for pho­tog­ra­phers look­ing for spon­sor­ship, as well as hav­ing unique con­tent.

Be­ing spon­sored by a brand does mean you will have to have the abil­ity and drive to com­mit time to pro­mot­ing and fur­ther­ing the brand them­selves. How­ever, shore ex­plains, “It’s not par­tic­u­larly time-con­sum­ing, or at least it doesn’t feel that way be­cause ev­ery­thing I ever get asked to be in­volved with is al­ways fun! I spoke for three days at The pho­tog­ra­phy show on the nikon stage and have done a cou­ple of ‘cof­fee, cakes and cam­eras’ morn­ings which are very re­laxed. I’ve also just com­pleted my first #nikon­meetUps which in­volved me teach­ing a group of 30 del­e­gates how to pho­to­graph dif­fer­ent as­pects of cars which was great to show a little in­sight into my world.”

shore was lucky in that she was very in­ter­ested in the nikon brand be­fore they ap­proached her. “I have only ever shot on nikon cam­eras since my first dsLr when I was 16 years old, which was a nikon d50! They’re a brand I love and now feel so used to in terms of in­ter­face, us­age and edit­ing that I don’t think I’d ever be able to change.”

she says that the best thing about be­ing an am­bas­sador is the ex­clu­sive ac­cess to kit. “get­ting my hands on the new d850 was awesome, and be­ing able to bor­row kit for shoots is so help­ful. But also, it’s re­ally awesome to be able to thank those at nikon for ev­ery­thing they do for the brand and their cus­tomers like me.”

ALL IMAGES © AMY SHORE

CON­SIS­TENCY When pre­sent­ing your­self and your work on­line, make sure that you cre­ate a con­sis­tent body of work that pos­i­tively rep­re­sents you and your style

AboveMISTY RE­VIVAL MORN­ING Find a style and stick with it, in order to make your work no­tice­ably yours

Above leftTHE SEAFARER Learn to sell your­self and show the brand ex­actly what you can of­fer them

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