NO. 4 – HAVE A SIGNATURE STYLE
Top black and white photographers produce work that’s easily identifiable and recognisable
This is obviously true of colour photography as well as black and white, but it’s hard to do if you are chiefly using black and white as a means of rescuing failed colour captures. But it may still be particularly true of black and white. The best black and white photographers are generally known for their distinctive look, a certain something that their photos always have that marks their work out as theirs. Part of the reason for this is that, if you are able to achieve a consistent look in your work, it probably means you’ve honed in on and, to some extent mastered, a particular technique or set of techniques.