NIKON’S 100TH AN­NIVER­SARY

NIKON HAS BEEN AT THE FORE­FRONT OF PHO­TOG­RA­PHY FOR A CEN­TURY. TO CEL­E­BRATE ITS CENTENNIAL ON 25 JULY, JOIN US IN EN­JOY­ING THE HIS­TORIC JOUR­NEY OF ONE OF THE PHO­TO­GRAPHIC IN­DUS­TRY’S LEAD­ING IN­NO­VA­TORS

Digital SLR Photography - - Nikon -

FROM MICROSCOPES TO tele­scopes, macro lenses to tele­zooms and 35mm SLRS to mod­els boast­ing pixel- packed sen­sors, Nikon has long been at the cut­ting edge of har­ness­ing light tech­nolo­gies. For the past cen­tury, Nikon has sur­passed all ex­pec­ta­tions by cre­at­ing break­through prod­ucts that im­prove pho­tog­ra­phy, change the in­dus­try and place ad­vanced cam­eras into the palms of the pub­lic. It’s the many in­no­va­tions for pro­fes­sional and ama­teur pho­tog­ra­phers alike though that laud Nikon as a brand for high qual­ity and for de­liv­er­ing pho­to­graphic ex­cel­lence.

Through the decades, Nikon has made such pro­lific leaps in im­age- mak­ing that it’s lit­er­ally cre­ated prod­ucts that take out of this world images, but the brand had quite a hum­ble be­gin­ning. Roll back the years to 1917 and the Nikon Cor­po­ra­tion was es­tab­lished in Ja­pan with a fo­cus on pro­duc­ing only op­ti­cal lenses – so it's no sur­prise that the NIKKOR range is held in such high ac­claim. But while it wasn’t un­til 1948 that Nikon launched its first small- sized cam­era, bear­ing the name Nikon Model 1, it was the start of de­vel­op­ments that changed pho­tog­ra­phy for the gen­er­a­tions to come – lead­ing to the 35mm SLR and now dig­i­tal SLR. As ad­vanced as its tech­nolo­gies be­come, at the heart of its class- lead­ing DSLRS and world- renowned NIKKOR lenses is its history, rooted in the orig­i­nal F mount, first seen in 1959. Ini­tially de­signed for 35mm SLRS, the F mount con­tin­ues to live on, prov­ing Nikon not only pioneers change, but de­signs prod­ucts that stand the test of time.

Nikon's suc­cess has put its cam­eras in the hands of pro­fes­sional press, sports and war pho­tog­ra­phers on the front­line of 20th and 21st Cen­tury history, cap­tur­ing hu­man­ity’s most mov­ing, cel­e­bra­tory and land­mark mo­ments. Nikon's ad­vances have also given ama­teur pho­tog­ra­phers the abil­ity to cap­ture high- qual­ity images – and video – that might once have seemed im­pos­si­ble. With each leap in tech­nol­ogy, Nikon lifts the ceil­ing on cre­ativ­ity a lit­tle bit higher so that the tools you use never hold you back from cap­tur­ing what you want. Whether it be from high al­ti­tudes, in the frigid cold, desert heat – or even outer space – Nikon kit is de­signed so you never have to miss a shot.

When con­sid­er­ing Nikon’s achieve­ments in the last cen­tury – its FX- for­mat sen­sor, blow­ing up the pixel race and pi­o­neer­ing HD video to name but a few – you’d think the brand de­serves a rest. But whilst 100 years might sound like a long time in the pho­to­graphic busi­ness, this is an early mile­stone for Nikon. It plans to take its prod­ucts to new fron­tiers in the fu­ture and lead pho­tog­ra­phy to unimag­in­able heights. For more visit: www. nikon. com/ 100th/

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