price: free / platform: ios and android If you’re an enthusiast photographer vying to get your images noticed, or a professional wanting to find new clients and a wider audience, then social media is one of the most cost- effective ways of getting your images seen by potentially millions of eyeballs. Within the realm of social media there are plenty of platforms to choose from, but arguably one of the most popular options at present is Instagram. The problem is that feeding the social media beast becomes a full- time job in itself – in order to run a successful account you need to post good- quality content regularly and then engage with not only your own followers, but also actively use the platform to like, comment and follow other people too. So when are we supposed to find time to take photos?! Thankfully, Later can help with the social media side of things. Seeing as the official Instagram app doesn’t allow you to schedule posts in advance, Later has filled a void. By loading your images into the app, you can write captions, add hashtags and schedule images to post at any day and time. Now, due to Instagram’s API, Later can’t post directly to the platform for you, but rather it sends you a notification at the time you’ve scheduled the post to go live. You then open Later, which copies the caption and image across to Instagram, allowing you to hit the ‘ Share’ button manually.
In practice, it works very well, and is a big help in keeping your social media accounts looking well- stocked and active. Even better, for single- account users wanting to post up to 30 times per month it’s completely free, with power user and business accounts offering more options and starting at USD $ 9 per month. If you want to get on top of your ‘ gramming', then it’s well worth a shot.