Diva (UK) - - Trends | Voices - with Car­rie Lyell

Judg­ing by the in­ter­net right now, you’d be for­given for think­ing fem­i­nism was only in­vented the day Don­ald Trump moved into the Oval Of­fice. This sea­son’s must-have ac­ces­sory is a witty po­lit­i­cal plac­ard, and en­ter­tain­ment jour­nal­ists have de­clared Bey­oncé and Adele lead­ers of the sis­ter­hood. The votes have been counted and ver­i­fied and the news is this: it’s never been more on fleek to be fem­i­nist. Who cares about male vi­o­lence, in­equal­ity and hav­ing your re­pro­duc­tive rights taken away when you’re hash­tag trend­ing? I’m jok­ing, of course. Just be­cause the Hol­ly­wood Re­porter hails “brand fem­i­nism” and the cat­walk at New York Fash­ion Week tells us The Fu­ture Is Fe­male doesn’t mean the fight has been won. Yes, it’s great to see fem­i­nism take cen­tre stage in pop cul­ture, thanks to celebri­ties like Ali­cia Keys and Madonna who sup­ported the Women’s March on Wash­ing­ton in Jan­uary. And if it helps to get young women on board then high fives all round. We need all the help we can get. But it’s im­por­tant to re­mem­ber that there is ab­so­lutely noth­ing cool about op­pres­sion. Fem­i­nism isn’t a buzz­word and dis­man­tling the pa­tri­archy won’t be done with a slo­gan or a hash­tag. This is hard, ugly work – work that was started long be­fore we were born and will go on long af­ter we die – and pack­ag­ing our fight as a brand to be cashed in on is dis­taste­ful and de­mean­ing. @Seej

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