In­sid­ers’ Guide

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EADT Suffolk - - Inside -

AD­NAMS has re­vealed its beau­ti­fied Swan Ho­tel at Southwold, in a £6 mil­lion trans­for­ma­tion that rep­re­sents a shift in di­rec­tion for the com­pany’s flag­ship prop­erty. The ho­tel has un­der­gone com­plete re­fur­bish­ment in the skill­ful hands of de­sign com­pany Pro­ject Or­ange, with a new look re­flect­ing its coastal location and the his­tory of Southwold and Ad­nams. The ho­tel has also been re­con­fig­ured to cre­ate two restau­rants – the brasserie style Still Room with its own street en­trance, mak­ing it more invit­ing for non-res­i­dents, and the Tap Room for all-day ca­sual eat­ing. A new vis­i­tor cen­tre links the ho­tel and the brew­ery/distillery at the rear.

Emma Hib­bert, Ad­nams mar­ket­ing direc­tor, said it was a once in a gen­er­a­tion pro­ject in terms of scale and am­bi­tion, and had been care­fully un­der­taken to re­tain the Swan’s her­itage and sub­tly re­flect the Ad­nams’ brand. While the ho­tel is dis­tinctly up­mar­ket, it loses none of its friendly, com­fort­able and re­laxed am­bi­ence.

New gen­eral man­ager Lyn­don Bar­ret­tS­cott has over­seen the re­open­ing of the Swan. He joins Ad­nams from King Street Town­house in Manchester, where he was GM for nearly two years. He has pre­vi­ously worked in pri­vate ser­vice, and at Cotswold House, Chip­ping Cam­p­den, and Sea­ham Hall, near Durham. New ex­ec­u­tive chef is Ross Bott, has who worked along­side renowned chef Atul Kochhar.

The Swan, Southwold has un­der­gone com­plete re­fur­bish­ment

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