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ADNAMS has revealed its beautified Swan Hotel at Southwold, in a £6 million transformation that represents a shift in direction for the company’s flagship property. The hotel has undergone complete refurbishment in the skillful hands of design company Project Orange, with a new look reflecting its coastal location and the history of Southwold and Adnams. The hotel has also been reconfigured to create two restaurants – the brasserie style Still Room with its own street entrance, making it more inviting for non-residents, and the Tap Room for all-day casual eating. A new visitor centre links the hotel and the brewery/distillery at the rear.
Emma Hibbert, Adnams marketing director, said it was a once in a generation project in terms of scale and ambition, and had been carefully undertaken to retain the Swan’s heritage and subtly reflect the Adnams’ brand. While the hotel is distinctly upmarket, it loses none of its friendly, comfortable and relaxed ambience.
New general manager Lyndon BarrettScott has overseen the reopening of the Swan. He joins Adnams from King Street Townhouse in Manchester, where he was GM for nearly two years. He has previously worked in private service, and at Cotswold House, Chipping Campden, and Seaham Hall, near Durham. New executive chef is Ross Bott, has who worked alongside renowned chef Atul Kochhar.
The Swan, Southwold has undergone complete refurbishment