The Wool­room Sleep Stu­dio

NIKI WILDEN

EADT Suffolk - - Women In Business -

Based at Sy­camore Farm near Bram­ford, Ip­swich, we spe­cialise in beau­ti­ful wool bed­ding sci­en­tif­i­cally proven to im­prove sleep qual­ity. Du­vets, pil­lows, mat­tress pro­tec­tors, top­pers and more; all made from Bri­tish wool or al­paca fi­bres, en­cased in nat­u­ral cot­ton. How did you choose your cur­rent ca­reer? I’m lucky that the busi­ness we run chose me! It’s a nat­u­ral ex­ten­sion of our ev­ery­day life as sheep farm­ers, so it’s some­thing I’m pas­sion­ate about, I wanted to be able to share the ben­e­fits of wool and why it’s so fan­tas­tic to sleep in. We know our prod­ucts re­ally do help peo­ple sleep bet­ter. It’s so im­por­tant to love what you do for a liv­ing; it usu­ally means you’ll be more suc­cess­ful at it too. In your work­ing life­time, how do you per­ceive things have changed for women? I started my work­ing life over 30 years ago! Women play a much more prom­i­nent role in all walks of life to­day and in my own ex­pe­ri­ence things have be­come more equal for men and women. Girls are achiev­ing more in terms of qual­i­fi­ca­tions at every level and, tech­nol­ogy has trans­formed the way we work. When I look back at my work­ing life, now is the hap­pi­est I’ve ever been at work. Who in­spires you most, per­son­ally and pro­fes­sion­ally? I love meet­ing peo­ple and hav­ing con­ver­sa­tions with peo­ple, so I’m in­spired by all sorts of peo­ple! Some­times just a few words or a small ac­tion will in­spire me. My mother was a won­der­ful role model and I like to think I’ve got the same out­look on life as she had. Ip­swich Tel: 01473 831723 www.the­wool­room.com

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