NEW STYLE FOR THE BIG C

EDP Norfolk - - Inside -

Nor­folk artist Esme McKay is help­ing county can­cer char­ity Big C com­mu­ni­cate es­sen­tial in­for­ma­tion with a new set of il­lus­tra­tions.

The colour­ful li­brary in­cludes ob­jects and char­ac­ters and fea­tures eight Nor­folk towns, the coun­try­side and wildlife as well as peo­ple from di­verse de­mo­graph­ics, young and old, eth­nic groups, pets and chil­dren that can be used in­di­vid­u­ally or to­gether, de­pend­ing on the ap­pli­ca­tion.

The il­lus­tra­tions have been launched ini­tially in a new book­let, Here to Sup­port You, out­lin­ing the ser­vices and ad­dress­ing some of the most fre­quently asked ques­tions in the char­ity’s cen­tres. “We wanted an eye-catch­ing brand that is ap­peal­ing to ev­ery­one. It is im­por­tant that we com­mu­ni­cate that our ser­vices are open to ev­ery­one with can­cer,” said Nikki Mor­ris, Di­rec­tor of Sup­port and In­for­ma­tion.

Esme grad­u­ated in 2015 with a BA in il­lus­tra­tion from Cam­ber­well Col­lege of Arts. “My work­ing process com­bines hand­drawn and com­puter-gen­er­ated il­lus­tra­tion. I like to cre­ate work that is based around com­mu­ni­ties and the peo­ple within them. I’ve re­ally en­joyed work­ing on this project with Big C and the chal­lenge of achiev­ing the right tone for the il­lus­tra­tions,” she said.

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