Nut­terly but­tery

Nor­wich sis­ters spread healthy food love

EDP Norfolk - - Inside - Nuoifoods.com

THE UK health foods mar­ket is on a roll right now. Fu­elled by the likes of Joe Wicks, the Hem­s­ley Sis­ters and Oh She Glows, sales of ‘su­per­food’ pow­ders, nut but­ters and whole grains are on the up. Nor­wich-based twins So­phie and Lau­ren Chit­tock are fast be­com­ing lo­cal ris­ing stars in the ‘clean eat­ing’ trend with their brand Nuoi Foods.

The bub­bly duo, aged 21, launched the busi­ness in Jan­uary and vir­tu­ally be­came an overnight suc­cess with health food re­tail­ers and lo­cal mar­kets who loved their con­cept, brand­ing and, more im­por­tantly their prod­ucts – a range of gourmet nut but­ters.

“We both love food,” says Lau­ren, “And we both ab­so­lutely love peanut but­ter. As we’ve got older we’ve be­come fed-up with the ad­di­tives and sugar and palm oils they use in peanut but­ters in su­per­mar­kets and we re­ally did strug­gle to find nut but­ter made with­out all the ad­di­tives so we started to make it our­selves. So­phie lived in Aus­tralia for a year and got onto a health kick. In Aus­tralia they’ve got all dif­fer­ent kinds of com­bi­na­tions of nut and seed but­ters and she’d eat them all day. When she got back to Eng­land she said;, ‘Lau­ren, why don’t we have these over here?’”

The twins ex­per­i­mented with var­i­ous com­bi­na­tions and as self-con­fessed ‘mas­sive feed­ers’ spent end­less week­ends slather­ing their friends’ toast with these new­fan­gled con­coc­tions.

“They were like, ‘guys you could sell this’, so we tested the wa­ters a lit­tle bit and thought, you know what, we could re­ally do this.

“We made sam­ple packs and took them to health food stores in Nor­wich ask­ing for feed­back. We weren’t try­ing to sell to any­one, we just wanted to see what the tar­get mar­ket would think. We had an over­whelm­ingly pos­i­tive re­sponse. A lot of the stores were ask­ing when they could start stock­ing it. At that point we knew this could go re­ally well.”

First up for the brand was a nat­u­ral peanut but­ter. “Af­ter that we got cre­ative. First was a ba­nana bread flavour be­cause I am ob­sessed with ba­nana bread!”

While that didn’t make the cut, beyond

“We were so adamant on do­ing some­thing not high in sugar and flavours were mas­sive for us”

the core range of plain peanut and plain al­mond but­ter (with no added oil, salt or sugar)is a col­lec­tion of ‘su­per­food’ nut and seed blends, and some very mor­eish, lux­u­ri­ous flavours, tak­ing cue from Lau­ren and So­phie’s love of desserts.

“We were so adamant on do­ing some­thing not high in sugar and flavours were mas­sive for us,” adds Lau­ren.

“Also, we wanted to be open to the ve­gan mar­ket. So the rasp­berry and white choco­late flavour is com­pletely ve­gan. It has real rasp­ber­ries in and hits that sweet tooth crav­ing.

“That’s from the Gourmet range which is our real USP. They still have no ar­ti­fi­cial ad­di­tives, palm oil or re­fined sugar, but we add or­ganic fruit pow­ders, ve­gan choco­late and co­conut nec­tar for that bit of sweet­ness.”

Cho­conut, says Lau­ren, has be­come a favourite with mums as an al­ter­na­tive to that well-known brand of choco­late nut spread. Then there’s car­rot cake flavour, and vanilla es­presso. “That one’s re­ally good for cof­fee lovers and is one of my favourites. Our best­seller though is pecan pie. Peo­ple love it be­cause the pecans have a whole dif­fer­ent taste to other nuts.

“We find peo­ple who hate nuts love our gourmet spreads and lots of fam­i­lies are buy­ing them which we love be­cause as a brand we want to en­cour­age peo­ple to eat well.

“We’d love to be­come a big health brand to help get peo­ple on track, and we re­ally want to pro­vide healthy al­ter­na­tives for chil­dren.”

Find Nuoi nut but­ters at Lit­tle Shop of Ve­gans, Rain­bow Whole Foods and City Farm Shop in Nor­wich, at Ear­sham Street Deli in Bun­gay, and Nor­folk Deli in Hun­stan­ton. They’ll also soon be avail­able in The Scrummy Pig at Wrox­ham.

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