Fash­ion leader

Look be­yond the stylish clothes and sashay­ing and brood­ing mod­els and you might spot the real star of some of the na­tion’s top ad­ver­tis­ing cam­paigns... Nor­folk, says

EDP Norfolk - - Inside - RACHEL BULLER

Why the big brands are flock­ing to Nor­folk for their pho­to­shoots

WE ALL know what a spe­cial place Nor­folk is, what a wealth of breath­tak­ing land­scapes, rich her­itage and fas­ci­nat­ing ar­chi­tec­ture the county has to of­fer.

Now, thanks to the work of a lo­cal pro­duc­tion com­pany, those virtues are be­ing recog­nised and leapt upon by some of the coun­try’s big­gest brands who are choos­ing to film ma­jor ad­ver­tis­ing cam­paigns and fash­ion shoots here on our beaches, at our stately homes and in­side our sur­pris­ingly eclec­tic prop­er­ties.

Tessa Reynolds, man­ag­ing di­rec­tor of East Coast Pro­duc­tions in Nor­wich, says the de­ci­sion to launch the com­pany was a nat­u­ral pro­gres­sion of the work she was do­ing with sis­ter com­pany, the model agency San­dra Reynolds

“Peo­ple would book mod­els and then would in­creas­ingly pick our brains for ideas and rec­om­men­da­tions for lo­ca­tions and pho­tog­ra­phers; Nor­folk is such an amaz­ing area it seemed like a log­i­cal step to con­sider bring­ing to­gether all that lo­cal knowl­edge and ex­per­tise. We al­ready pro­vided mod­els so it be­came a case of in­tro­duc­ing Nor­folk it­self to them as well.”

It not only ben­e­fits those di­rectly in­volved, but the lo­cal econ­omy as a whole, with crews us­ing restau­rants, ho­tels and fa­cil­i­ties – as well as help­ing fur­ther boost the county’s over­all pro­file na­tion­ally and in­ter­na­tion­ally.

“While the crews are here we al­ways take time to show them how fan­tas­tic Nor­folk is, in­tro­duc­ing them to dif­fer­ent places, show­ing them lit­tle shops, or places to eat and find­ing them good places to stay. Many of them come back to visit with their fam­i­lies. It is in our in­ter­est that they like it and have a good time be­cause then they con­sider us­ing us for a shoot again. Then there is the ben­e­fit of the fin­ished prod­uct, with Nor­folk tak­ing cen­tre stage in these ma­jor na­tional and in­ter­na­tional cam­paigns.”

The com­pany is run by a small team and they work closely with a trusted group of lo­cal pho­tog­ra­phers, videog­ra­phers, stylists, mod­els, driv­ers, run­ners and as­sis­tants, as well as call­ing on all man­ner of ad­di­tional help from across the county – from own­ers of dogs, cats and birds of prey to boats, clas­sic cars and he­li­copters, de­pend­ing on the client’s needs.

“You have to of­fer some­thing they don’t get in­side the M25 be­cause they in­cur the ex­tra travel and ac­com­mo­da­tion costs on to the bud­get if they ven­ture too far. But peo­ple are also al­ways look­ing for some­where new and we have a lot of busi­ness that used to go to the south coast which now comes to East Anglia, some­thing a lot wouldn’t have con­sid­ered fea­si­ble be­fore.”

Tessa says her favourite beach to shoot is Win­ter­ton as it of­fers a lit­tle bit of ev­ery­thing – from big open stretches of sand to the at­mo­spheric beach huts and dunes. She says Nor­folk’s stately homes and his­toric build­ings are also pop­u­lar as shoot lo­ca­tions.

“Pre­dom­i­nantly the beach is the big­gest draw. But clients have all sorts of briefs. Some might need a spe­cific style of bath­room and that is all. Oth­ers might want some con­tem­po­rary in­te­ri­ors mixed with some coastal shots, oth­ers might want a grand coun­try house.”

Among the brands which East Coast Pro­duc­tion has worked with are Cath Kid­ston, The White Com­pany, Bo­den, Sains­burys, Laura Ash­ley, Marie Claire and Harpers Bazaar. It also has a host of lo­cal clients, from Or­chard Toys and Star­trite to Dew­ing Grain and Hosea­sons.

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