Case Study M&S

EDP Norfolk - - Fashion -

Dur­ing the sum­mer, the team at East Coast worked on a ma­jor shoot for Marks and Spencers – the pho­tos from which are fea­tured here.

“The brief for this M&S shoot was English sea­side and we spent three days lo­ca­tion scout­ing and putting to­gether a pro­posal of beaches and sea­side towns along the Nor­folk and Suf­folk coast,” says Tessa.

“M&S’s UK pro­duc­tion com­pany The Pro­duc­tion Fac­tory and Grey Ad­ver­tis­ing were look­ing around the whole of the UK coast for the per­fect lo­ca­tions for this cam­paign and we were de­lighted when we got the green light for Cromer, Win­ter­ton-on-Sea, Hun­stan­ton and South­wold. We started work­ing with the rel­e­vant dis­trict coun­cils to ob­tain shoot per­mits, book­ing ac­com­mo­da­tion and cater­ing, hir­ing pro­duc­tion as­sis­tants and run­ners, or­gan­is­ing driv­ers and ve­hi­cles to move the crew around north Nor­folk and or­gan­is­ing props.

“The first crew of 32 peo­ple ar­rived to shoot wom­enswear at the end of June, menswear fol­lowed with a sep­a­rate crew of 17, cul­mi­nat­ing in chil­drenswear with a crew of 25.

“High­lights in­cluded cov­er­ing Cromer Pier with fes­toon lights for a night shoot, ne­go­ti­at­ing with the crew film­ing a Michael Por­tillo pro­gramme to make sure that his speech-to-camera about great train jour­neys didn’t fea­ture our lo­ca­tion ve­hi­cles in the back­ground, and man­ag­ing to get Num­ber 1 fish and chips to keep their kitchens open late for a hun­gry crew af­ter an evening shoot – two nights run­ning!

“We’re re­ally proud of the re­sults; the im­ages are cur­rently full-page ad­ver­tise­ments on the back of daily and Sun­day news­pa­pers, are in-store and in win­dows in M&S stores world­wide and on­line. And de­spite the beau­ti­ful mod­els, we think Cromer Pier is the real star! The chil­dren fea­tured also in­cluded three Nor­folk-based mod­els from our sis­ter-com­pany San­dra Reynolds.”

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