Case Study M&S
During the summer, the team at East Coast worked on a major shoot for Marks and Spencers – the photos from which are featured here.
“The brief for this M&S shoot was English seaside and we spent three days location scouting and putting together a proposal of beaches and seaside towns along the Norfolk and Suffolk coast,” says Tessa.
“M&S’s UK production company The Production Factory and Grey Advertising were looking around the whole of the UK coast for the perfect locations for this campaign and we were delighted when we got the green light for Cromer, Winterton-on-Sea, Hunstanton and Southwold. We started working with the relevant district councils to obtain shoot permits, booking accommodation and catering, hiring production assistants and runners, organising drivers and vehicles to move the crew around north Norfolk and organising props.
“The first crew of 32 people arrived to shoot womenswear at the end of June, menswear followed with a separate crew of 17, culminating in childrenswear with a crew of 25.
“Highlights included covering Cromer Pier with festoon lights for a night shoot, negotiating with the crew filming a Michael Portillo programme to make sure that his speech-to-camera about great train journeys didn’t feature our location vehicles in the background, and managing to get Number 1 fish and chips to keep their kitchens open late for a hungry crew after an evening shoot – two nights running!
“We’re really proud of the results; the images are currently full-page advertisements on the back of daily and Sunday newspapers, are in-store and in windows in M&S stores worldwide and online. And despite the beautiful models, we think Cromer Pier is the real star! The children featured also included three Norfolk-based models from our sister-company Sandra Reynolds.”