Golf shop tees-off ex­cit­ing ex­pan­sion plans

Wen­sum Val­ley Ho­tel Golf & Coun­try Club is us­ing cut­ting-edge tech­nol­ogy to help golfers im­prove their game.

EDP Norfolk - - PROMOTION -

Anew shop, fit­ting suite and golf sim­u­la­tor are the lat­est in an ex­cit­ing ex­pan­sion pro­gramme at Wen­sum Val­ley Ho­tel, Golf & Coun­try Club.

Opened in Septem­ber, the ex­pan­sive 2,000sq ft shop fea­tures all the ma­jor brands, in­clud­ing Ping, Call­away, Titleist, Un­der Ar­mour and Mo­to­caddy – which has also cho­sen Wen­sum as its ser­vice agents for war­ranties and re­pairs in the re­gion.

Open to mem­bers and non-mem­bers alike, it’s a true des­ti­na­tion golf shop, with ev­ery­thing from cloth­ing and footwear to ac­ces­sories and equip­ment.

The fit­ting suite and golf sim­u­la­tor room takes it to the next level, of­fer­ing a truly im­mer­sive shop­ping ex­pe­ri­ence. Demo equip­ment al­lows golfers to try all the lat­est prod­ucts, and be­spoke fit­ting is de­liv­ered by a pro­fes­sional team led by for­mer Euro­pean Tour Pro Haydn Selby-Green.

“The Sky­trak golf sim­u­la­tor is right at the cut­ting edge of tech­nol­ogy,” says Haydn. “It has 100,000 cour­ses to choose from, it gives play­ers the op­por­tu­nity to

ex­pe­ri­ence the chal­lenge and fun of some of the world’s great­est links, such as Au­gusta and Peb­ble Beach, in a com­fort­able and spa­cious set­ting.”

As well as be­ing a use­ful tool for fit­ting, it’s also a great place for lessons and, if the weather’s un­favourable, it can also be booked for a full round in the warm and dry.

For Wen­sum this is the lat­est ex­am­ple of con­tin­ued in­vest­ment and drive to re­alise the full po­ten­tial of the fa­cil­ity. The club has re­cently re­ceived plan­ning per­mis­sion for an am­bi­tious £4-mil­lion ex­pan­sion pro­gramme in­clud­ing a brand new leisure and spa club, plus a 72-bed­room ex­pan­sion to the ho­tel.

“These are very ex­cit­ing times,” says owner Brid­gette Hall. “The new golf shop fully ex­presses our de­sires and as­pi­ra­tions for Wen­sum. Our de­clared goal is to be the num­ber one golf fa­cil­ity and re­sort in East Anglia. We are mov­ing for­ward very fast, and are de­lighted with the great sup­port from the lo­cal golf com­mu­nity.”

What prompted you to start the char­ity golf days?

I was a le­gal prac­tice man­ager and in a po­si­tion to ar­range pro­mo­tional events. I de­cided to add a char­i­ta­ble el­e­ment to golf days to help wor­thy causes. I am now re­tired but I have an hon­orary po­si­tion as an am­bas­sador for Macmil­lan in Nor­folk which is re­ally re­ward­ing.

Why Macmil­lan?

Too many peo­ple have been sadly af­fected by this dread­ful dis­ease and I un­der­stand the ra­tio of peo­ple touched by the many forms of can­cer is one in three at present. I feel it is a char­ity well worth sup­port­ing to make a small dif­fer­ence to the lives of those un­for­tu­nate enough to be suf­fer­ing with can­cer. The money we raise helps can­cer suf­fer­ers in Nor­folk, with par­tic­u­lar em­pha­sis upon Macmil­lan nurses who do a won­der­ful job around the county.

How many peo­ple take part? This year we have had 25 teams with four golfers each. Fur­ther guests and helpers at­tend the din­ner in the evening too. The

‘I never cease to be hum­bled by the gen­eros­ity and com­mit­ment of those who at­tend the event’

peo­ple who have sup­ported this event over the years are men and women, from all walks of life, and from Nor­folk and fur­ther afield. They all have a com­mon aim, how­ever, which is to raise as much money as pos­si­ble for the char­ity. It would be re­miss of me too not to thank those peo­ple who freely give their time and en­ergy to en­sure that the event is suc­cess­ful each year. It is the peo­ple be­hind the scenes who do most of the hard work and they share my pas­sion to en­sure that no stone is left un­turned to raise money for Macmil­lan.

What does the day in­volve?

We start with a ba­con roll and cof­fee, and a goody bag to take on the course. They will then play the course and in the evening we have a three course meal with raf­fle and auc­tion, plus a ‘blind’ auc­tion of rounds of golf do­nated by clubs around the coun­try.

Pic­ture credit Ju­lia Hol­land

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