Redevelopment costs £70m – but no proofreading
Rogue apostrophe on hoarding blamed on human error
THE developer behind a multi-million pound facelift moved swiftly last week after a tweet alerted them to a grammatical error on hoardings.
Wooden boards were erected around the Station Road site in Addlestone on Tuesday last week, for the £70m regeneration project by Bouygues Development.
The proposals include a 101-bedroom Premier Inn hotel, supermarket, six-screen cinema, restaurants and retail outlets, 213 homes, plus 445 parking spaces including a multistorey car park.
But one Addlestone resident said he hoped the quality of the building work would be better than the use of the English language on the hoardings, after spotting a grammatical gaffe – the word ‘your’ had been replaced with the incorrect spelling on a line on the design saying ‘Say hello to you’re new neighbour’. Tweeting as @albedopoint9, he said: “Let’s hope their work is better than the designers and whoever okayed the hoardings.”
The Twitter user, who preferred not to give his real name, told the Herald: “Someone along the line should have spotted such a glaring mistake.”
And speaking about the development plans as a whole, he added: “I have my reservations, especially on the traffic issues, but we’ll see. If they can get shops to bite, it may work. It’s a big ‘if’ though.”
He pointed out the mistake to the developer via Twitter and the company replied, stating it was ‘human error’ by the graphic design team employed to create the hoarding.
By last Thursday, the mistake had been corrected with the spelling changed to ‘your’.
A resident spotted an error on hoardings in
Addlestone, which was swiftly corrected.