Re­de­vel­op­ment costs £70m – but no proof­read­ing

Rogue apos­tro­phe on hoard­ing blamed on hu­man er­ror

Egham News - - NEWS - by Rus­sell Butt rus­sell.butt@trin­i­tymir­

THE de­vel­oper be­hind a multi-mil­lion pound facelift moved swiftly last week after a tweet alerted them to a gram­mat­i­cal er­ror on hoard­ings.

Wooden boards were erected around the Sta­tion Road site in Ad­dle­stone on Tues­day last week, for the £70m re­gen­er­a­tion project by Bouygues De­vel­op­ment.

The pro­pos­als in­clude a 101-bed­room Premier Inn ho­tel, su­per­mar­ket, six-screen cin­ema, restau­rants and re­tail out­lets, 213 homes, plus 445 park­ing spa­ces in­clud­ing a mul­ti­storey car park.

But one Ad­dle­stone res­i­dent said he hoped the qual­ity of the build­ing work would be bet­ter than the use of the English lan­guage on the hoard­ings, after spot­ting a gram­mat­i­cal gaffe – the word ‘your’ had been re­placed with the in­cor­rect spell­ing on a line on the de­sign say­ing ‘Say hello to you’re new neigh­bour’. Tweet­ing as @albedo­point9, he said: “Let’s hope their work is bet­ter than the de­sign­ers and who­ever okayed the hoard­ings.”

The Twit­ter user, who pre­ferred not to give his real name, told the Her­ald: “Some­one along the line should have spot­ted such a glar­ing mis­take.”

And speak­ing about the de­vel­op­ment plans as a whole, he added: “I have my reser­va­tions, es­pe­cially on the traf­fic is­sues, but we’ll see. If they can get shops to bite, it may work. It’s a big ‘if’ though.”

He pointed out the mis­take to the de­vel­oper via Twit­ter and the company replied, stat­ing it was ‘hu­man er­ror’ by the graphic de­sign team em­ployed to cre­ate the hoard­ing.

By last Thurs­day, the mis­take had been cor­rected with the spell­ing changed to ‘your’.

A res­i­dent spot­ted an er­ror on hoard­ings in

Ad­dle­stone, which was swiftly cor­rected.

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