IN­STANT IN­SPI­RA­TION

In­sta­gram is great for pic­tures of food and cute an­i­mals, but is it a good source of in­te­ri­ors ideas? Amy Brad­ford finds out

ELLE Decoration (UK) - - Style | Design -

In­sta­gram of­fers up a de­li­ciously mod­ern mix­ture of vis­ual in­spi­ra­tion and harm­less voyeurism with a soupçon of some­thing darker: life­style envy. I say this as a warn­ing, for know that when you start search­ing In­sta­gram for decorating ideas, you will ex­pe­ri­ence all three with vary­ing de­grees of in­ten­sity.

In­sta­gram is vast: type ‘in­te­ri­ors ideas’ into the search box and it’s un­likely you’ll in­stantly find the in­spi­ra­tion you need to trans­form that out­dated bath­room or tired study. In­stead, you need a way in – a key to the se­cret door that un­locks the gems of In­sta­gram. Seen a great in­te­ri­ors book or mag­a­zine shoot? Look up the author, pho­tog­ra­pher or stylist’s ac­count and do a quick sur­vey of the peo­ple they fol­low while you’re at it. Dan­ish pho­tog­ra­pher Ditte Isager ( 14; @dit­teis­ager) has an amaz­ing eye. Through her you’ll en­counter stylist Hans Blomquist ( 12, 13; @hans­blomquist), whose feed is great for in­spi­ra­tion on colours and wall fin­ishes; and H&M Home ( 7; hm_home), which puts up pho­tos to die for.

Your favourite re­tail­ers and brands are an­other hot tip. Toast ( 8; @toast) fol­lows Hack­ney-based shop Botany ( 4; @botanyshope5) for ideas on in­door green­ery, while Brighton homeware store Work­shop Liv­ing ( 3; @work­shopliv­ing) con­nects you with Ja­panese pho­tog­ra­pher and food stylist Keiko Oikawa ( 1; @nordljus), whose pale, tran­quil style in­spires a flar­ing of the envy I men­tioned ear­lier.

Of course, while In­sta­gram ex­cels at of­fer­ing bluesky ideas, it can’t re­ally give you the prac­ti­cal ad­vice you need to turn an im­age into re­al­ity. It’s in­valu­able for ex­plor­ing pos­si­bil­i­ties and fo­cus­ing your mind on how you might im­prove a space, but then you’ll need to find the tools, prod­ucts and pro­fes­sion­als that can help you to bring the dream to life. And that’s where mag­a­zines like the one you’re hold­ing come in.

In­sta­gram is vast, so you need a way in – a key to the se­cret door that un­locks the in­te­ri­ors gems

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