ELLE Decoration (UK)

FIVE KEY FACTS ABOUT POLIFORM

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1 Poliform furniture graces the public spaces, suites and wellness areas of the Hotel Café Royal in London and the William J Clinton Presidenti­al Library in Little Rock, Arkansas.

2 A key element of the brand’s Brianza headquarte­rs is the Poliform Lab, an eco-friendly building designed by Carlo Colombo. Inside the 13,000-square-metre space is an exhibition area displaying every single product, including Varenna’s luxurious kitchens (‘Trail’, above) and a concept showcase and staff training hub.

3 Poliform has five separate factories for different elements of its collection and 800 showrooms worldwide, the most recent being a two-floor space laid out like a real home on New York’s Madison Avenue, which opened last September.

4 The most famous of its coveted wardrobe systems is the ‘Senzafine’ (‘Endless’; above), which has been in the collection since 1997. This design lives up to its name with a huge range of configurat­ions, enabling you to combine hidden storage, open shelves and drawer units in a completely bespoke solution.

5 Poliform’s best-selling design is the ‘Mad’ armchair by Marcel Wanders (right; 2015).

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