SOHO HOUSE STYLE

This pri­vate mem­bers’ club’s prop­er­ties have a global, yet homely style – now, you can get the look in your own abode

ELLE Decoration (UK) - - Style Des Ign -

The pri­vate mem­bers’ club Soho House is prob­a­bly one of the most in­ter­na­tion­ally suc­cess­ful Bri­tish ex­ports around. With 18 out­posts so far – from Mal­ibu to Barcelona via Is­tan­bul, and with houses in both Mum­bai and Am­s­ter­dam to come next year – it’s made its name pro­vid­ing peo­ple in the cre­ative in­dus­tries with homes from home around the globe. And clev­erly, that sense of home is tailored to re­flect each lo­cale. In other words, Soho House Barcelona is not only recog­nis­able as be­long­ing to the Soho House brand ( by way of its easy com­fort, vel­vet up­hol­stery and but­ton-backed so­fas), but it has a Span­ish flavour, too – think cof­fered ceil­ings, wood pan­elling and pat­terned fab­rics and tiles. Sim­i­larly, Soho House Chicago is – in the words of the brand’s de­sign di­rec­tor Linda Boronkay (above) – ‘very glam­orous’, Soho Farm­house in Ox­ford­shire is ‘rus­tic, cosy and com­fort­able’ and Soho House New York is ‘con­tem­po­rary and fresh’.

Now, fans of the brand’s aes­thetic can get the look in their own homes with the launch of its home­ware range, Soho Home, which oc­cu­pies a large phys­i­cal shop space in Lib­erty Lon­don and can also be bought on the de­part­ment store’s web­site. The col­lec­tion is in re­sponse, says Linda, to mem­bers con­stantly ask­ing where to buy pieces they’d loved in the var­i­ous houses. We asked Linda to share her favourite prod­ucts and her tips for mak­ing our homes our own, as well as the se­cret to the Soho House for­mula (so­ho­house.com). ➤

From top A room in Soho Farm­house. ‘Reade’ brushed brass wall light, £275. ‘Betsy’ arm­chair in ‘Navy Vel­vet’, £1,300. ‘Lo­gan’ rug, from £545. ‘Mur­cott’ jute square floor cush­ion, £140. ‘Sim­coe’ throw in ‘Oat­meal’, £95

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