Londo n soul

This Not­ting Hill apart­ment is a trove of ec­cen­tric de­signs, mixed to­gether with flam­boy­ant Bri­tish flair – and ev­ery hand-picked piece could be yours

ELLE Decoration (UK) - - Style Colour - Words KERRYN FIS­CHER Pho­tog­ra­phy INGRID RASMUSSEN/FRANK FEA­TURES

This bo­hemian apart­ment in

Lon­don’s Not­ting Hill is not what it ap­pears to be. Fur­nished with col­lec­tions of pieces that leave traces of its own­ers’ unique sense of style, the space is cool and com­fort­able – and yet, no one ac­tu­ally lives here. It is, in fact, the ‘ life­style apart­ment’ of con­tem­po­rary Bri­tish fash­ion la­bel Talitha – one of the new breed of show­rooms ar­ranged in the style of real homes that al­low cus­tomers to en­vis­age liv­ing the spirit of the brand.

The con­cept was born out of the friend­ship be­tween Talitha’s co-founders – fash­ion ed­i­tor Kim Hersov and fash­ion en­tre­pre­neur Shon Rand­hawa – and Lon­don-based South African in­te­rior de­signer Hu­bert Zand­berg. The trio’s idea was to trans­form the two-room space above Kim and Shon’s stu­dio to show­case a new home­ware col­lec­tion along­side pieces from the wom­enswear la­bel, which was es­tab­lished in 2013. ‘ We wanted to cre­ate a des­ti­na­tion that would re­sem­ble a liv­ing room and bed­room of the same sizes as those in a typ­i­cal Lon­don home, and fill it with one-ofa-kind ob­jects that Hu­bert and I have spent our lives col­lect­ing from around the world,’ says Kim. ‘Here, you can shop for clothes and home­ware un­der one roof – ev­ery­thing is for sale.’

Kim and Hu­bert’s trea­sure hunts take them from Paris to Mar­rakech, and Barcelona to Rio. ‘ We’re in­ter­ested in the prove­nance and shared vis­ual his­tory of ob­jects,’ says Kim. Hu­bert, who has de­signed homes for both Kim and Shon, shares their aes­thetic, which could be ca­su­ally de­scribed as ‘eclec­tic’ were it not for the art­ful way in which the pieces are ar­ranged and the skil­ful blend of cul­tural in­flu­ences (in­clud­ing a nod to Bri­tish ec­cen­tri­cism). ‘ When you put to­gether a con­sid­ered com­bi­na­tion of ob­jects, how­ever di­verse, your home will au­to­mat­i­cally feel more au­then­tic and soul­ful,’ says Hu­bert.

No struc­tural changes were needed to trans­form the com­mer­cial shell into a stylish home – a trick that is all down to the clever dec­o­ra­tion. Rich shades of teal set the jewel-like tone in each room, which is tem­pered by coir and sisal mat­ting and lay­ered with col­lec­tions of car­pets un­earthed in the kas­bahs and work­shops of ex­otic shores. ‘I cus­tom-mixed the paint colour on the walls,’ says Hu­bert. ‘It com­ple­ments lots of other hues and just works, what­ever you lay over it.’ The strik­ing back­drop high­lights col­lec­tions of African ob­jects, colour­ful art­works and idio­syn­cratic pieces that are ar­ranged with em­broi­dered jack­ets, kaf­tans and In­dian scarves in con­sid­ered vi­gnettes. ‘Es­sen­tially, it’s de­sign that re­spects longevity over trends,’ Hu­bert says. ‘These are pieces that will travel with you from your first flat to your own house, and will still be rel­e­vant and ap­pro­pri­ate years from now. The apart­ment speaks to those peo­ple who want to fill their homes and lives with noth­ing more than the things that they truly love.’ tal­itha­col­lec­tion.com; hz­in­te­ri­ors.com

‘ When you put to­gether a con­sid­ered com­bi­na­tion of ob­jects, how­ever di­verse, your home will au­to­mat­i­cally feel more au­then­tic and soul­ful’

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