Des­ti­na­tion store

In­tro­duc­ing Carl Hansen & Søn’s new flag­ship store in Lon­don’s Pim­lico, filled with 110 years’ worth of iconic fur­ni­ture de­signs

ELLE Decoration (UK) - - Contents -

What’s the story? Join­ing Carl Hansen & Søn’s Clerken­well store, opened in 2015, as its new UK flag­ship, 48A Pim­lico Road ex­pands the brand into west Lon­don, ready to cater to pri­vate cus­tomers as well as the in­te­rior de­sign­ers and ar­chi­tects that al­ready reg­u­larly fre­quent its first out­post. With its modern de­sign ethic, the new store stands out on the street, which is known for its an­tiques shops sell­ing art­works and more tra­di­tional of­fer­ings. And with pieces from the likes of de­sign­ers Kaare Klint, Hans J Weg­ner and Arne Ja­cob­sen, the space eas­ily up­holds the area’s rep­u­ta­tion for fine fur­ni­ture. What will I find in­side? Housed in the 220-square-me­tre lo­ca­tion are iconic de­signs from ev­ery era of the brand’s 110-year his­tory – Frits Hen­ningsen’s ‘Sig­na­ture’ chairs sit in har­mony with Ole Wan­scher’s ‘OW150’ daybed and the ‘CH002’ din­ing ta­ble by Hans J Weg­ner, all over­seen by a wall ded­i­cated to the piece most syn­ony­mous with the brand, Weg­ner’s ‘ Wish­bone’ chair. A be­spoke, black­ened oak kitchen, made from book­cases and cab­i­nets by Mo­gens Koch, will host pri­vate events, and Louis Poulsen lights are art­fully dot­ted through­out. Why should I visit? Fur­ni­ture aside, it’s worth a trip for the sheer beauty of the space. A pal­ette of dark greens, bur­gundy reds, navy blues and sub­tle greys gives the store an in­ti­mate air, while ver­ti­cal wall tiles and flow­ing cur­tains add tex­ture. ‘I wanted to cre­ate a new des­ti­na­tion where vis­i­tors will feel an emo­tional con­nec­tion, and that will re­flect the brand’s cel­e­bra­tion of nat­u­ral ma­te­ri­als,’ ex­plains de­signer De­spina Cur­tis, who trans­formed the store. ‘ We added sub­tle de­sign de­tails with the tile-clad columns and curved win­dow plinths’. Not sim­ply for shop­ping, this is a place for wan­der­ing, dream­ing and gather­ing in­spi­ra­tion. carl­


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