TOM MERED­ITH

ELLE (UK) - - Guest List - @mis­terthomas­james

Our cre­ative direc­tor, Tom, first worked for ELLE in 2005. He then moved to Paris to work on the French edition and with the in­ter­a­tional team. He re­joined ELLE in May, to spear­head the new vi­sion. ‘The re­design started in a cof­fee shop with me and AMC – our ed-in-chief’s nick­name – shar­ing our pure love for ELLE. We then took to Paris and ri­fled through Six­ties and Seven­ties edi­tions of French ELLE on the banks of the Seine – they just felt so modern to us. We wanted a brand new font based on the clas­sic ELLE Fu­tura. Later, work­ing with de­sign stu­dio APFEL [see right], we cre­ated a font with real char­ac­ter – we wanted it to look like a smile! The UK team is full of pos­i­tiv­ity, which is ex­actly the way we see fash­ion. And ELLE.’ Tom wears shorts to work ev­ery day of the year, and his big­gest in­spi­ra­tion? ‘Peter Knapp, Peter Knapp, Peter Knapp.’

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