WHY WE’RE LOS­ING IT

As re­ported by the NHS, one third of women ex­pe­ri­ence hair loss at some point in their lives*. But what causes this, and is there a way to treat it? Natalie Lukaitis gets to the root of the is­sue

ELLE (UK) - - Contents - Pho­to­graph by ARI­ANNA LAGO

A third of women ex­pe­ri­ence hair loss. ELLE gets to the root of the prob­lem

Dis­cov­er­ing you are los­ing hair is up­set­ting; notic­ing bald patches can be dev­as­tat­ing. For ELLE’s fea­tures as­sis­tant Olive Pometsey, this was a re­al­ity at the age of 22: ‘I was overus­ing hair prod­ucts, and one morn­ing I no­ticed my scalp was show­ing through my hair. I’ve never cried so much in my life. Then it turned into a big­ger prob­lem be­cause I started ex­per­i­ment­ing with styles to cover it up, which trig­gered more hair loss.’ Ac­cord­ing to a viewer poll on ITV, 94% of Bri­tish women are con­cerned that their hair is thin­ning** – an is­sue that has seen the sales of vo­lu­mis­ing hair prod­ucts rocket to £8O mil­lion***. The fact is, shed­ding is a nat­u­ral process of hair growth. ‘It’s nor­mal to lose around 1OO hairs a day,’ ex­plains tri­chol­o­gist An­abel Kings­ley. How­ever, if you no­tice your scalp show­ing more or find your hair com­ing out in clumps, you may be one of the eight mil­lion women in the UK suf­fer­ing from hair loss – a num­ber that is on the rise.

It’s not just the in­crease in cases that has put hair loss in the beauty spot­light, it’s also the age at which women have started to no­tice their hair thin­ning. Tra­di­tion­ally, half of suf­fer­ers are aged 45 to 64 (ac­cord­ing to the NHS),

FOR VOL­UME,ap­ply styling mousse to damp hair from root to ends be­foreblow-dry­ing

FOR AN EX­TRASHINE BOOST, add a cold rinse to the end of your hair-wash­ingrou­tine

Be­low, from left: VIVISCAL Max­i­mum Strength sup­ple­ments, £49.95 for one month’s sup­ply. IGK Low Key Cleans­ing Wal­nut Scalp Scrub, £31. BUM­BLE AND BUM­BLE ScalpDetox, £25

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