WHY WE’RE LOSING IT
As reported by the NHS, one third of women experience hair loss at some point in their lives*. But what causes this, and is there a way to treat it? Natalie Lukaitis gets to the root of the issue
A third of women experience hair loss. ELLE gets to the root of the problem
Discovering you are losing hair is upsetting; noticing bald patches can be devastating. For ELLE’s features assistant Olive Pometsey, this was a reality at the age of 22: ‘I was overusing hair products, and one morning I noticed my scalp was showing through my hair. I’ve never cried so much in my life. Then it turned into a bigger problem because I started experimenting with styles to cover it up, which triggered more hair loss.’ According to a viewer poll on ITV, 94% of British women are concerned that their hair is thinning** – an issue that has seen the sales of volumising hair products rocket to £8O million***. The fact is, shedding is a natural process of hair growth. ‘It’s normal to lose around 1OO hairs a day,’ explains trichologist Anabel Kingsley. However, if you notice your scalp showing more or find your hair coming out in clumps, you may be one of the eight million women in the UK suffering from hair loss – a number that is on the rise.
It’s not just the increase in cases that has put hair loss in the beauty spotlight, it’s also the age at which women have started to notice their hair thinning. Traditionally, half of sufferers are aged 45 to 64 (according to the NHS),
FOR VOLUME,apply styling mousse to damp hair from root to ends beforeblow-drying
FOR AN EXTRASHINE BOOST, add a cold rinse to the end of your hair-washingroutine
Below, from left: VIVISCAL Maximum Strength supplements, £49.95 for one month’s supply. IGK Low Key Cleansing Walnut Scalp Scrub, £31. BUMBLE AND BUMBLE ScalpDetox, £25