PER­FECT­ING THE SIDE HUS­TLE

ELLE (UK) - - The Conversation - by BO­ZOMA SAINT JOHN, FOR­MER CHIEF BRAND OF­FI­CER AT UBER, CUR­RENT CMO AT EN­DEAVOR – HER IN­STA HAN­DLE @BADASS­BOZ SAYS IT ALL

Be open to any­thing. We’re in a mag­i­cal time. Stay­ing at a com­pany for 5O years isn’t our mea­sure of suc­cess any­more. Fol­low your pas­sions, es­pe­cially with newer in­dus­tries like tech­nol­ogy or so­cial me­dia. I take my skill set from in­dus­try to in­dus­try; I feel like ev­ery­thing has been build­ing to [where I am now].

Hus­tle. To me, hus­tling is al­ways try­ing to find the best solution and never tak­ing no for an an­swer. Can you find your way around a chal­lenge? Is there a new way to talk to co-work­ers to find the solution?

Find al­lies. It’s im­por­tant to have col­leagues who are al­lies. If you have peo­ple at your level on your side, you’re a pow­er­ful force. In times I couldn’t get my idea past a cer­tain point, I’d en­list my col­leagues to help. In a meet­ing they might say, ‘Boz had this re­ally in­ter­est­ing idea.’ You’d be sur­prised how pow­er­ful that can be.

Be cu­ri­ous. When I’m hir­ing, I look for peo­ple who have a knowl­edge of pop cul­ture and a fas­ci­na­tion with what’s hap­pen­ing in the world. My trick in­ter­view ques­tion is, ‘Do you know

where An­gela Jolie’s third child was born?’ That kind of in­sight isn’t use­less: it’s what con­nects peo­ple and it helps you un­der­stand the in­tri­ca­cies of sto­ry­telling. An­gelina Jolie’s third child was born in Namibia; per­haps she has an affin­ity for Africa? If we’re do­ing some­thing that af­fects south­ern Africa, maybe we’ll want to talk to her be­cause she had a lifechang­ing ex­pe­ri­ence there. Wear what makes you feel

pow­er­ful. What I wear to work is in­ten­tional. Ev­ery­one has that one item that’s so pow­er­ful or beau­ti­ful or badass that it makes you feel amaz­ing.

Know your worth. ‘I’ve never gone into a job where, if I waited for them to give a salary, it was at or above my ex­pec­ta­tion. Now, I do my re­search. I work out the av­er­age for the role; I ask around. Then, I go in with my case and say what I ex­pect. That way, no­body can ever low-ball you.

“HUS­TLING is AL­WAYS TRY­ING TO FIND the BEST SOLUTION and NEVER TAK­ING NO FOR an AN­SWER ”

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