SIGN UP TO / FOR LIFE
SUBSCRIBE! SUBSCRIBE! SUBSCRIBE!
There’s a lot of noise about the so-called “subscription economy”, with various industries twigging that recurring revenue and long-term customer relationships make good business sense. You may well already be signed up to an entertainment subscription to Netflix or Spotify, but in 2018 there’ll be the Nintendo Switch for gaming, Volvo will launch its Care by Volvo subscription service, and if you pre-order your lunch from a company such as MealPal, come next year you’ll also be able to book in your dinner (though don’t use it as an excuse to work late every night — this is about making time for you, not The Man). Also, here’s a crazy thought: why not subscribe to a magazine? They look nice, they’re full of good stuff to read, and unlike the torrent of “content” on the internet, you can finish them. Satisfaction guaranteed. Visit: esquire.co.uk/118; or call 0844 322 1762.